We meet. We dive in. Deep, when necessary. You do the work, from the inside out. Businesses grow. Lives change. Relationships flourish.
Crawford has held me accountable and made me do the work.
“Crawford has a unique ability as a coach and has clearly found his ikigai: he’s been able to perfectly combine his own experiences as an executive who leads massive organizations with his perceptive and compassionate nature. Over the year we’ve worked together, he has been committed to helping me find my own unique abilities to thrive not only as the CEO of a quickly growing company but more importantly, as an individual human being. He has helped me navigate complex and sensitive professional and personal situations—ranging from letting an executive go to repairing a relationship with a family member—and has done so with an empathetic ear and open heart such that I never felt judged, only fully and completely supported. He’s made his network available to me for everything from fundraising considerations to private wealth management to hiring. He also has held me accountable and made me do the work, staying true to agreements and pushing me to be the best possible version of myself. I highly recommend working with Crawford; I not only continue to do so but have also set up sessions for several of my senior leaders and other people I care about.”
Shiv Gaglani | Founder and CEO
Osmosis
Crawford was with me every step of the way.
“Six months ago I unexpectedly faced a serious turning point in my career that also forced a major change in my personal life. Fortunately, I had recently engaged with Crawford as a CEO coach. Crawford was there with me every step of the way. I’ve spoken with many other CEOs who have faced challenges similar to my own, and it took them months or years longer to get through the mental and emotional hurdles that come with the often lonely job of leading a high-growth company. With Crawford coaching me along, I came out the other side a much healthier person—mentally, emotionally, and even spiritually—in a relatively short time. I had to do the work, but Crawford was my wise counsel all the way through. I’m now a much different (and hopefully much better) leader, my priorities are in order, and my personal and business vision align with my deepest values.”
Shaun Ritchie | Partner, Persistent Ventures
Co-Founder and CEO, Teem
Crawford is the person to have by your side if you are looking to level up your leadership.
“With Crawford, I’ve been able to do deep work that is transformational for my business and my purpose on this planet. I’ve had breakthroughs in areas I didn’t realize were influencing my leadership, and today I hold a deeper understanding of myself and what motivates me. Crawford has been valuable in proactively helping me lead a path through 2020 and has also been on my team as I wrestle with more practical business matters. Crawford is the person to have by your side if you are looking to level up your leadership and step into your full potential.”
Amy Hayes Stellhorn | Founder and CEO
Big Monocle
One of the best decisions I’ve ever made!
“I can honestly say that working with Crawford has been one of the best decisions I’ve ever made as an entrepreneur. Not only did he provide me a place where I could talk out loud about my fears and challenges, but he provided amazing context and guidance while I worked through one of the trickiest transitions a founder faces: moving to a new role. I could write many paragraphs, and even then it would be difficult for me to have overstated how helpful he has been as I sort out both my professional journey and personal life story.”
Jeremy Hanks | Co-Founder and Executive Chairman
DSCO
His valuable feedback makes me a much more effective leader.
“Crawford has helped me create focus and clarity in my company. That clarity has brought confidence in our strategy and in myself as the leader. The results have been tremendous. Our team knows what winning looks like and has a clear line of sight in how their work ties directly to our strategy and mission.
“My performance as a leader has the biggest impact on company performance. Crawford helps me work through issues and identify blind spots and provides valuable feedback that makes me a much more effective leader.”
Rob Nelson | Founder and CEO
Grow
Crawford has been my guide as I have overcome my fears, rejection, disappointment, and self-judgement.
“From our first conversation, Crawford’s focus has been on me and how I can live a more peaceful and purposeful life as well as build a thriving business that contributes to what I want to create in my life. He has coached me through the most difficult experiences in my life by digging deep, asking soul-searching questions, getting raw and real, and sharing his own experience to provide new perspectives. He has been my guide as I have overcome my fears, rejection, disappointment, and self-judgment. In some ways I think he understands me better than I understand myself. He sees the very best in me and believes in my potential. I always leave armed with increased confidence and new ways of thinking that inspire me to show up for myself, my family, and my team.”
Adam Nugent | Founder and CEO
Foresight Wealth Management
Crawford has encouraged me to stretch myself to become a better person.
“Working with Crawford has been a journey of discovery not only about my business but my family and most importantly, myself. He has encouraged me to stretch myself mentally and emotionally to become a better person and better business leader. Our coaching sessions have been invaluable, and I am constantly learning and growing.”
Shaunee Bailey | President and CEO
International Tax Professionals
These skills will help me for the rest of my career.
“After working with Crawford, I finally feel like I understand what somebody is describing when they say ‘strategic leader.’ Crawford was able to tailor his coaching and share his personal experience in ways that were directly applicable to my role and my business. The skills and frameworks I learned from him will help me for the rest of my career.”
Dallen Allred | Co-Founder and CEO
TAVA Health
Crawford has the unique ability to coach on both business strategy and personal growth.
“The CEO chair can be a lonely place. I connected with Crawford at a time when I was feeling confused personally and facing some big challenges in the business. I was doubting whether I could do what my company needed me to do. He helped me get centered personally and provided a framework for me to get clear on purpose, vision, and execution in the business. Crawford has the unique ability to coach on both business strategy and personal growth, and I continue to grow personally and as a leader. Coaching with Crawford works for me because it is clear that he truly cares about me and is a willing and capable fellow traveler on my journey.
“After seeing the progress that I was able to make personally and recognizing that my team was dealing with some destructive dynamics that were holding us back, I decided to engage Crawford to work with my entire leadership team. He did a masterful job of meeting each team member where they were. He helped us to see things more clearly and understand each other at a much deeper level while guiding us and giving us tools to be a significantly more aligned and efficient team. The transformation has been amazing and worth the investment. Each team member is now confident in the unique strengths that they bring to the party and that we can overcome the challenges that we face—together.”
Rodger Smith | Co-Founder and CEO
DirectScale
Crawford gets right to the heart of the matter in a loving, direct, and clear way.
“I met Crawford a few years ago, and I was struck by his generosity, sincerity, and willingness to serve. I count Crawford as a friend, confidant, and someone who I can always call who will remind me of who I am. I have experienced his coaching firsthand, and I continue to be amazed at how much transformation occurs in my state of being in such a short amount of time. He gets right to the heart of the matter in a loving, direct, and clear way. He continues to create a strong container for me and others like me to experience a deeper version of ourselves. I would recommend working with him to anyone.”
Tarita Preston | Owner and Life Coach
The Curated Coach
Crawford helped me move to a place of faith over fear.
“There are many coaches who can guide you through the nuts and bolts of being an effective leader or who can assist with strategies to navigate challenging conversations. In contrast, the journey Crawford takes you through focuses on the root cause—the soul—the conscious and often unconscious biases, perspectives, and fears that negatively affect our decisions and relationships. Crawford’s ability to quickly move a leader to a place where they are in control of their emotions, responses, and most importantly, their fear, leads to incredible improvements in the way they show up as a leader and as a human. Moving to a place of faith over fear leads to sustainable action and outcomes that were previously not possible.”
John Munro | President and CEO
Chargeback.com
Crawford has too many talents to list!
“Crawford has too many talents to list! In our interactions I found him to be insightful, caring, and passionate about guiding me to find my true north. I reached out to Crawford when I was at a crossroads in my professional career. He did not give me advice or share his experiences. He listened and asked thought-provoking, soul-searching questions. Through this process, I gained clarity and could move past feeling stuck to take action.”
Cindy Zuckerman | Vice President Operations
Finance of America Commercial
Crawford knows how to build
people up.
“He helped me dive deep and completely reframe the way that I engage in my life, with my family, and in my business. He helped me look at life in a way that quiets my fears, rejects my self-limiting beliefs, and challenges my self-judgments.
“I was a skeptic at first. I didn’t want to be fixed. But Crawford let me set the agenda and the pace. He met me where I was at. There was no curriculum or program. I would share my story and experience, and he would ask questions—often so simple that they surprised me. Over time I found myself doing the work, going places and working through things that I’d never addressed before. I am definitely a work in progress, but with Crawford’s help I see my opportunities and my possibilities—and I like them.”
Jim Marks | Co-Founder and CRO
DirectScale
My time working with Crawford was absolutely transformational.
“I had never worked with an executive coach before and didn’t really know what to expect. I came into it with specific business issues I wanted help addressing, only to quickly realize in our first few conversations that he was getting to the root of surprisingly complex personal issues that had become conflated and interwoven with my ill-defined goal of ‘success.’
“I run a niche advertising agency and was immediately struck by how spot-on Crawford’s counsel was, given his limited familiarity with my industry (influencer marketing). His wisdom, gleaned through decades of experience in the financial industry, helped crystalize the frameworks and tools he offered, which were actually practical! Numerous times I had pressing financial or personnel issues arise, and Crawford pulled me back to sanity and pragmatism with his mantra: ‘It is not good, it is not bad, it just is.’ Before working with Crawford, I often felt overwhelmed and not in control; now, I feel optimistic, measured, and confident. If you’re looking to take your business (and life!) to the next level, have a conversation with Crawford.
“Crawford is one of the most talented executive coaches I know. He’s helped me navigate through some seriously turbulent times in my life and business.”
Justin Moore | Founder and CEO
Trending Family
Working with Crawford was truly a blessing.
“Working with Crawford was one of the most profound and eye-opening experiences I have ever had. He is extremely intuitive and knows exactly what you need to bring out the best in yourself not only as a professional but also as an individual. Working with him was truly a blessing, and I continue to use the thinking and tools I developed while working with Crawford in my everyday life.”
Nicole Huffman | Enterprise Product Manager
Academy Mortgage
Crawford’s passion for his work is remarkable & contagious.
“Working with Crawford has been a tremendous experience. Crawford’s passion for his work was remarkable and contagious. His suggestions and contributions were extremely helpful, but most significantly, through his process I have found the clarity, commitment, and courage to create the best life I can.”
Rob Seolas | Co-Founder and CEO
ObservePoint
Crawford’s coaching was just what I needed.
“Crawford’s coaching was right on point for what I needed. He had a special ability to listen and clearly understand the challenges I faced—and then enable discussion to develop responses that moved me in the direction of the stated objectives. I highly recommend his coaching!”
Scott Jolley | Founder and CEO, Pinnacle HealthCare; Managing Partner, Good Shepherd
His Spirit-led guidance draws out strategic brilliance within.
“Crawford has a depth of both spiritual presence as well as laser insight that has made quite a difference on my personal development journey. He is sought after for his uncanny ability to help individuals discover their unique paths and impact in both business and personal life.
“I have received more strategic insight and clarity from one conversation with Crawford Cragun than I have from reading strategy books. His track record speaks for itself—but most of all, his Spirit-led guidance draws out the strategic brilliance that is already within.”
Joy Wu | Founder
Edge Development Group, LLC
Crawford’s coaching helped me grow and thrive.
“Crawford’s coaching helped me grow and thrive during some of the most challenging periods of my career. Crawford didn’t just give me advice but rather helped me develop the tools needed to exercise better strategic judgement on my own. I came out of each coaching session better equipped to fulfill my duties as a founder, executive, husband, and father.”
Ben Nelson | Co-Founder
Lambda School
Working with Crawford is empowering.
“Working with Crawford helped me to shift from reacting to creating. I learned new tools and skills to stop falling into reactive habits and start leveraging my most creative strengths and skills. As an example, in a recent leadership meeting I stood my ground and said no to our CEO and VP, something that would have been hard for me to do previously. The changes I made while working with Crawford will benefit me for the rest of my life—personally and professionally.
“Our leadership team dynamic shifted dramatically after working with Crawford. We were able to restore trust and understanding at a very quick pace. It used to take several days to get on the same page—if we even got on the same page. Now we can move quickly and get on the same page in minutes because of the trust and understanding we have with each other. Working with Crawford is empowering.”
Craig Beirdneau | Head of People Operations
DirectScale
Joining Crawford’s leadership series was a gift.
“Joining Crawford’s leadership series was a gift. It was a great experience that helped me to consider how I want to show up both professionally and personally. Crawford’s sessions have given me much-needed time to reflect and consider my current state and how I want to improve or change things going forward. I benefited from Crawford’s thoughts and assignments as well as from others who attended—a very impressive group of individuals.”
Andrea Moss | President and CEO
Nelnet Bank
Crawford opened my eyes and mind to a fresh way of thinking.
“Working with Crawford has helped me dig into patterns of behavior that were limiting, which has been an extraordinary exercise for me. I’m so appreciative that Crawford opened my eyes and mind to a fresh way of thinking. I am excited to continue down this path and focus on service, appreciation, and conscious growth. Crawford has been a catalyst for change, challenging me to take a step back and take a completely new perspective. He has truly found his calling—coaching and showing how to serve.”
Shana Hennigan | National Sales Manager
Deposit Solutions
Working with Crawford gave me a deeper understanding of myself.
“With a personal understanding of each member of the leadership team, Crawford crafted off-site meetings, assignments, and conversations that broke down walls and helped us get past issues that hindered us.
“Each individual on the team brings a set of strengths that makes up a healthy whole. With Crawford’s help, my contribution to the team is now clear to me, and my confidence in my ability to deliver in my role increased.
“The effective, custom-crafted direction and plan for both me and the team is the result of Crawford’s gift of knowing individuals deeply and then understanding the team dynamic each person creates.
“In short, time with Crawford resulted in increased team unity and closeness and a deeper understanding of myself.”
Russell Kloepher | Integration Architect
DirectScale Leadership Team
Crawford is one of the best facilitators.
“There are many reasons why an off-site is successful, and there are two things you can do to increase success. One, invest in a great location: being out of the office will stimulate creativity and bring clarity. Two, invest in a great facilitator: one who keeps the group on task and ensures the hard stuff is put on the table and handled. Crawford is one of the best facilitators I have ever worked with. He brings real-world experience and knows how to get everything on the table. I have worked with ten different facilitators and will only be using Crawford going forward.”
Dustin Robertson | President
Grow
Crawford’s guidance accelerated my personal and career growth.
“I was a new senior level manager and had never managed so many people and processes. Crawford coached me through managing productivity and quality for over 100+ employees. I am certain Crawford’s patient guidance and encouragement accelerated my personal and career growth.
“We were rolling out a new enterprise-wide system, and there was some angst and stress around the aggressive timeline and amount of work to be done. Crawford was able to punch through the fog with good questions. He listened to everyone and helped the team articulate a workable plan. We rolled the system on time and in good spirits because of Crawford’s leadership and group facilitation skills.”
John Norman | SVP Enterprise Risk Management
Academy Mortgage
My time with Crawford has helped me align my own mission.
“My time with Crawford has helped me focus, understand, and align my own mission and purpose and has helped my ability to deliver on them. I am truly grateful for his faith, thoughtfulness, and brilliance.”
Tricia Benn | Executive Vice President
C-Suite Network
I will always be grateful for the skills Crawford helped me develop.
“I was fortunate to be introduced to Crawford when my organization offered me executive coaching to improve my interpersonal skills. Crawford introduced me to new frameworks for thinking and provided exercises that have improved the effectiveness of my communication in all aspects of my life. I will always be grateful for his guidance and the skills he helped me develop.”
Scott Sipherd | Head of Marketing
DirectScale
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