“With Crawford coaching me along, I came out the other side a much healthier person—mentally, emotionally, and even spiritually—in a relatively short time.”
—Shaun Ritchie | Partner, Persistent Ventures; Co-Founder and CEO, Teem
Crawford is the founder and CEO of Northbound Leadership. He is a gifted coach and teacher.
Prior to becoming a professional coach, Crawford served as president, CEO, and director of two banks he started for Franklin Templeton and Ford Credit. He was the first employee of both of these ventures and led the start-up, regulatory approval, and growth. He is currently a board member of Nelnet Bank, a newly formed fintech bank.
Crawford is a seasoned strategic leader. For over 30 years he developed and executed ambitious business plans for companies such as Citicorp, GMAC, GE Capital, Zions Bank, Franklin Templeton Investments, and Academy Mortgage.
Crawford has a reputation as a strong strategic thinker, a results-driven leader, and a developer of talent. He is a collaborative problem solver and expert communicator with a unique ability to make the complex simple, understandable, and achievable.
Crawford holds an MBA from Indiana University’s Kelley School of Business. He received his BA in accounting from Utah State University and is a CPA.
He and his wife, Joyce, live in Draper, UT. They have seven children and thirteen grandchildren and take advantage of every opportunity to create magical moments with their family.
“Crawford didn’t just give me advice but rather helped me develop the tools and confidence needed to exercise better strategic judgment.”
—Ben Nelson | Co-Founder, Lambda School
“Coaching with Crawford works for me because it is clear that he truly cares about me and is a willing and capable fellow traveler on my journey.”
—Rodger Smith | Co-Founder and CEO, DirectScale
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